The labeling requirements of the horticulture industry are vastly different from, say, the labeling requirements of a standard retail company. Plant pots tend to fall over a lot, they’re exposed to erratic treatment by the customers who come to scrutinize them, and they need increased durability because of a constant exposure to water and moist conditions. Let us see how the horticulture industry can better tackle their requirements as far as printing and tagging is concerned.
The Importance of Tags and Labels
A plant tag has immense value to the gardeners who regularly purchase plants. These tags don’t merely work as a ‘marker’ that a gardener can use to avail of information about certain plants. These plants are also extensively used to help a gardener decide if they would like to make a repeat purchase. Also, these are not the kind of tags that were associated with labeling plant pots in earlier times, the tags gardeners require are far more detail-oriented, and are usually capable of supporting a high-resolution picture of the plant in question. Furthermore, since customers today prefer to stay well-informed, they like the idea of an informative label, which explains the rising popularity of the ‘folding format label’ that is similar to a mini booklet of sorts. From the emerging trends, one thing is clear – that attractive, colorful, detail-oriented tags make a difference. Especially when we’re talking about the horticulture industry, which involves products such as plants that tend to have a very short shelf-life.
The Portrait of a Desirable Label
Now, let us consider what an ideal label for the horticulture industry is. Since potted plants are exposed to external conditions that can be unpredictable, it is preferred if a label is completely waterproof and weatherproof, regardless of whether or not they are pre-printed or they are printed in-house by the retailer. The retailer must make sure that the labels they’re opting for are boosted by an ultra-permanent adhesive that can withstand exposure to water and damp environments.
The Current Options for Horticulture Tags and Labels
The horticulture industry realizes the importance of labeling as a function and its role in marketing. Labeling and tagging plants properly is so important that leading players in the industry have no qualms about setting up their own in-house printing systems. A thermal transfer printing system is generally considered the best option in that regard because of ease of use and resistance to the elements.
Before you consider setting up your own in-house printing system, however, it must be said that you have two options available. You can either choose to have pre-printed labels delivered to you, or you can simply opt for blanks, where you can print additional details as per your requirements.
Same Method, Different Plant
You might be aware of Canada’s legalization of recreational marijuana. This legalization doesn’t come without its fair share of regulations that cannabis producers must abide by. These regulations require cannabis planters to tag and label each plant of cannabis and properly label it. It goes without saying; the utility of an in-house thermal printing system remains valuable.
The Printer of Substance: SATO
SATO has unveiled its specially curated catalogue exclusively tailored for the horticulture industry. In the catalogue, SATO has provided us with an entire range of products and solutions relevant to the horticulture industry. These products include a variety of tags, labels, RFID solutions and laser products. But, if you’re opting for an in-house printing system to manage your tagging and labeling requirements, then a quality thermal transfer printer could be your weapon of choice.
With USB and Ethernet connectivity available, and boosted by the end-to-end slip-on tags, various pot tags, or pressure sensitive signs, this thermal transfer printer is possibly the most versatile printer you can opt for in the given price range. These printers are tailor-made for tags, signs, and labels that are less than 5″ wide. TECSX5 can muster up to a speed of 10 ips.
These printers are practically ideal for the horticulture industry as they’re created to survive in difficult terrain, with powder-coated steel case that belongs in an industrial setting. Now, although the TXPSX5 suffers in speed in comparison to the TECSX5, as it only offers a printing speed of 8 ips, which is a couple of notches below what the TECSXS. But, the TXPSX5 makes up for the lower speed with the fact that it can print widths of up to 10″ wide.
Both these printers can support a memory of 16 MB DRAM / 4 MB flash, a ribbon length of 1,968 feet, and can support a wide category of symbols such as alphabets, numbers, special characters and symbols.