A gym or a fitness center has its work cut out when it comes to keeping a track of its members and all relevant details that are applicable to their membership. The world has evolved too much for a gym of substance to make such entries on pen and paper. And, even those relatively advanced gyms that use an Excel spreadsheet to make such entries find themselves left wanting more as far as convenience of record-keeping and real-time management of their members. They found their answer in simple barcoding; learn more about how that came to fruition.
Modernizing Gym Operations
Gyms have slowly but steadily been modernizing their operations through a steady influx of technology. They have replaced outdated identity cards by data-embedded key tags and dongles with the help of barcoding. These enhanced membership cards can be easily generated either through the integration of 2D barcoding or 1D barcoding. The investment required for such advancement is minimal, as these cards can be scanned by a simple barcode scanner.
These modern membership cards and dongles lend enormous convenience to gym owners as members need only flash their cards at the entry where the barcode scanner rests. Such an entry system is all that a modern gym needs as it reduces (or sometimes eliminates) the role of the front desk at the reception. Gyms can also consider extending the same logic to gift cards that their gym members can redeem. Gift cards, as you might know, are excellent means to promote your brand and increase loyalty amongst existing members.
Effective Fitness Tracking
Membership at your gym can be a radically different experience once you’re equipped with effective fitness tracking solutions that barcoding lends you. Mobile apps are all the rage right now. Ski resorts have caught on, and many are developing exclusive apps to make the ski experience more virtually immersive. Chains of restaurants are developing their own to introduce and popularize their own loyalty programs. So, why can’t gyms get their own mobile apps to make the gym experience a more immersive one?
A well-designed fitness-centered mobile app allows its users to track the smallest of details about your sets and workouts. You don’t need to clumsily note down all details in your notebook anymore, as all exercise machines now have a barcode marked out on them. All a member would be required to do is scan that barcode with their phone in to make a note of their involvement with that machine. The sophistication of some of these apps is such that it allows members to track the details concerning their sets and activities on a day-to-day basis, which can then give them insights about their monthly performance and personal records. There’s good news for die-hard weightlifters as well, as they will also be able to track their progress on muscle-by-muscle basis. But, perhaps the most underrated aspect of such fitness tracking is the fact that it provides users with an infinitely more immersive experience that could even subconsciously urge them to spend more time at the gym. And, that’s a win-win scenario for all parties concerned.
Tracking Nutritional Intake
Far from only being used at retail stores for billing and checking-out, several industries and entities are now finding newer uses for barcodes. With the introduction of sophisticated mobile apps like the popular My Fitness Pal, it is possible for users to calculate their nutrient and calorie intake on a day-to-day basis. The methodology of the above application is as simple as it is brilliant. Allow us to explain.
Now, all of you must be aware that almost all food products you see available in a supermarket have a visible barcode somewhere on them, whether they have a Nutrition Facts Label alongside it or not. When a user scans that barcode with their phone, the nutritional information will automatically display in the app. Too much sodium or sugar? The app will tell you. Some of these apps also have the scope to bring in a sense of the wider community, as users can interact amongst themselves, exchange notes, share recipes, and bring necessary changes to their diet.
Tracking Calorie Intake
Barcodes have also propelled the success of specialized apps that can help their users track their calorie intake. The apps mentioned above that track nutritional information also usually have this capability. The user simply has to scan the barcode of the products they eat or drink. The app then allows its users to track their daily calorie intake, and notifies them if they have exceeded their daily goal. It’s a great way to know if you’re on track to eat too much or too little.
It is fairly clear at this point that modernization of existing industries is the way to go ahead, regardless of the industry you’ve been a part of. If your gym requires the necessary resources to allow the proper execution of the ideas that we’ve listed above, feel free to get in touch with our team at Jet Marking Systems.