Global events technology pioneer Glownet recently celebrated 500 cashless events in 5 years using RFID, signalling a sea of change in the functioning of events and attractions for the modern attendee. In its press release, Glownet mentioned how, using RFID technology for cashless transactions, events were able to “see spend uplifts of up to 40%” and create a user experience that lasted “far beyond the 2 days onsite.” Glownet is only one of the examples of how RFID applications are finding their way into the attractions and events industry. There is a larger chunk of the industry iceberg that is being transformed by RFID, creating more meaningful experiences for individuals and better return on investments for organizations. Let’s learn how.
The Entry Process
Waiting in long lines has always been an inescapable feature of attending events with large crowds. But, a large crowd is a feature of a successful event; hence, compromising on the crowd size for this reason only may be considered a compromise too large. The solution to the entry woes at a large facility or an attraction is the employment of RFID technology. For example, Tomorrwland 2017 successfully managed 200,000 attendees in their Belgium festival. Attendees could enter a facility or event in large numbers by simply flashing their wristbands, which were powered by RFID. RFID applications during event entries assist the security process, easing the burden on security personnel as they don’t have to put up with the inefficient scanning equipment.
The Payment Process
As mentioned in the introductory paragraph of this post, one significant RFID application is the manner in which it lends efficiency to the payment process. In an event or an attraction, it becomes very convenient for guests to simply flash their RFID badge in order to buy food, beverages, or merchandise. This revitalizes the payment process and enables us to go cashless. The guests have the option of adding payment information before the commencement of the event.
Since RFID is an effective tool for tracking purposes, organizers now have the option of tracking the movements of the guests. The advantage of being able to track the guests is that it allows the organizers to better manage or organize the event. Organizers could easily track foot traffic and recognize which areas tend to congested and hence need to be managed better. Organizers now have the insights such as the popularity levels of the various attractions or stalls housed at an event. Gartner has been using this to monitor its corporate events for many years now.
In an event with multiple zones, RFID wristbands are extremely handy in providing access for specific guests to specific areas. By simply flashing their wristband, a guest could enter an area or a hall without any inconvenient security check-ups needed. This segregation allows organizers to arrange special VIP areas for certain guests based on their predetermined access level.
With its RFID, tracking, and traceability products, Jet Marking Systems can supply superior alternatives which are sure to drastically change the manner in which events and attractions are imagined, managed, and approached.