Manufacturers and packagers often tend to get confused when making a choice between applying the barcode directly onto the product or through a label. The manner of printing a barcode is essentially determined by the application of the product itself, the shape or the size of the product, or the end-user’s convenience. In some cases, there is also the functional requirement of making the barcode readable for long periods of time. In other cases, that’s not the priority. Let us approach this on a case by case basis.
Choosing to put the barcode directly on the bottle or adding a separate label mainly depends on the type of bottle. Typically, packaged drinking water bottles have elaborate labels that contain necessary product details such as its consistency, manufacturing details, etc. in accordance with relevant regulations. Barcoding alongside these details makes scanning more convenient. Firmer bottles made of hard plastic or glass that contain items with a longer service life, such as shampoo or jam, merit a label printed directly onto the bottle with an inkjet marking printer.
Clothing or Collectibles
Since the presence of a barcode on an item directly affects its aesthetic quality and is also difficult to print, barcoding on a label is preferred. The label, containing crucial information, is then attached to the garment or object through an external medium as is standard practice. A thermal printer is especially adept at printing barcodes on the label.
Depending on the container, many pre-packaged foods have barcodes marked directly on their cover, which is partly due to the presence of regulatory reasons. Marking the barcode directly onto the pre-packaged food often makes the scanning process convenient as well.
In order for a publisher to retain its autonomy in pricing and traceability functions, adding the barcode directly at the back of the book cover is the preferred choice. The publisher retains the choice of directly communicating with the end user. Also, printing directly on paper or soft cardboard poses no significant challenges of its own, further demonstrating its convenience.
The list of available products and commodities is longer than the scope of an article, and most of them are to be looked at separately based on their specific characteristics and regulatory needs. For example, if you intend to place the barcode on a circuit board, it could pose a challenge to use a label because of the adhesive, so you may choose to rely on an inkjet printer to do that. You also have the option of choosing special labels that have the capacity to withstand the great levels of heat.
Each product has its specific requirements; so contact Jet Marking Systems for our diversified marking solutions and insights. Our product range of applicators, printers and scanners can be used to assist you with your barcoding requirements.